Platform Research & Case Studies

There is a growing body of research and cases from some of the world’s leading scholars that seeks to understand and measure the platform economy. Our goal is to provide some of that material and make it available for business leaders and scholars. The papers listed below offer a (partial) overview of two-sided networks, the economics of platforms, and knowledge markets.

Research Papers/Presentations

Marshall W. Van Alstyne, Geoffrey G. Parker, Sangeet Paul Choudary. 2016. Pipelines, Platforms, and the New Rules of Strategy. Harvard Business Review Spotlight on Platforms. April 2016.

Andrei Hagiu, Simon Rothmans, 2016. Network Effects Aren’t Enough. Harvard Business Review Spotlight on Platforms. April 2016.

Feng Zhu, Nathan Furr, 2016. Products to Platforms: Making the Leap. Harvard Business Review Spotlight on Platforms. April 2016.

Benjamin Edelman, Damien Grading, 2016. Spontaneous Deregulation: How to compete with platforms that ignore the rules. Harvard Business Review Spotlight on Platforms. April 2016.

Peter C. Evans and Annabelle Gawer, 2016, The Rise of the Platform Enterprise: A Global Survey. CGE Research Monograph.

Olayinka David-West and Peter C. Evans, 2016, The Rise of African Platforms: A Regional Survey. CGE Research Monograph.

Thomas L, Autio E, Gann D, 2014, Architectural leverage: Putting platforms in contextAcademy of Management Perspectives.

Hagiu, A. (2013). “Strategic Decisions for Multisided Platforms.” Sloan Management Review, December 2013.

Van Alstyne, M., G. Parker, T. Shanker (2013). “How to Strengthen Ad Mail by Building a Digital Information Market.” White Paper for the USPS Office of the Inspector General .

E. Anderson, G. Parker (2013). “Integration and Cospecialization of Emerging Complementary Technologies by Startups.” Production and Operations Management.

G. Parker, M. Van Alstyne (2013). “Innovation, Openness, and Platform Control.” working paper.  A presentation is available (11MB).

G. Parker, M. Van Alstyne (2012). “A Digital Postal Platform: Definitions and a Roadmap.” Technical report for the International Post Corporation.

Eisenmann, T., G. Parker, M. Van Alstyne (2011). “Platform Envelopment.” Strategic Management Journal.

Benbya, H., M. Van Alstyne (2011) “How to Find Answers Within Your Company” MIT Sloan Management Review, WINTER 2011 VOL.52 NO.2.

Boudreau, K. (2010) “Open Platform Strategies and Innovation: Granting Access vs. Devolving Control.” Management Science. 56(10) 1849-1872.

Parker, G., M. Van Alstyne (2009). “Six Challenges in Platform Licensing and Open Innovation.”Communications & Strategies, No. 74 (2nd Quarter).

Eisenmann, T.E., G.G. Parker, M. Van Alstyne (2009). “Opening Platforms: When, Why and How?” Chapter in Platforms, Markets and Innovation. Gawer, Annabelle (ed.), Edward Elgar: Cheltenham, UK.

Gawer, A. (2009): “Platform Dynamics and Strategies: From Products to Services”, in GAWER, A. (Ed.), Platforms, Markets and Innovation, Northampton, MA, US: Edward Elgar.

Parker, G.G. (2009) “Survival Guide to the Smart Grid.” editorial.

A. Gawer and M. Cusumano (2008). “How Companies become Platform Leaders.” MIT Sloan Management Review.

Eisenmann, T.E., G.G. Parker, M. Van Alstyne (2006). “Strategies for Two-Sided Markets.”Harvard Business Review, Vol. 84, No. 10.

Loder, T., M. Van Alstyne, R. Walsh (2006). “An Economic Response to Unsolicited Communication.” B.E. Journal of Economic Policy and Analysis, Vol. 6, No 1.

Parker, G.G. and M. Van Alstyne (2005). “Two-Sided Network Effects: A Theory of Information Product Design.” Management Science, Vol. 51, No. 10.

Noe, T. and G. Parker (2005). “Winner Take All: Competition, Strategy, and the Structure of Returns in the Internet Economy.” Journal of Economics and Management Strategy, Vol. 14, No. 1.

West, J. (2003): “How open is open enough?: Melding proprietary and open source platform strategies,” Research Policy.

Jean-Charles Rochet and Jean Tirole (2001; 2003). Platform Competition in Two-Sided Markets.Journal of the European Economic Association.

Parker, G., M. Van Alstyne (2000). “Internetwork Externalities and Free Information Goods,” Proceedings of the 2nd ACM conference on Electronic Commerce. [This paper is one of the first archival publications of two-sided market theory]

Parker, G, and M. Van Alstyne (2000). “Information Complements, Substitutes, and Strategic Product Design.” SSRN Mimeo.